Wal-Mart in 2004: Creating a New Image |
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Introduction
Background
Walton had projected the company as too small and inconsequential for outsiders to bother about. The little outfit in Bentonville enjoyed a favourable image with the media and Wall Street. But things changed after Walton's death in the spring of 1992. No longer did the media feel compelled to rally around Wal-Mart and keep writing only positive stories. |
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